A More Essential Expression of Sonic Care
Evolving the Sonic Platform
As quip expanded its sonic portfolio, Ultra Lite was designed to deliver a more accessible expression of the brand without compromising its identity.
Grounded in the brush pod platform introduced with the premium Ultra, the design reinterprets that architecture for broader scale, simplifying structure, refining proportion, and preserving the quiet confidence of quip’s design language. The result is a product built for scale without sacrificing character.
Scope
Industrial Design
CMF Strategy
Structural Packaging
Date
2026
Our modular refill architecture delivers 70% less plastic waste through a secure, scalable system.
The brush pod defines Ultra Lite’s refill experience with a compact, material-efficient system designed for ease of replacement and longevity. A refined two-stage locking mechanism ensures secure engagement with intuitive use.
Everything you need, nothing you don’t.
The resulting form is intentionally simple and honest. A pure circular profile with a softened base lightens its visual presence while remaining balanced in hand. Compact proportions paired with its contoured travel case support life on the move.
The interface is minimal and intuitive, structured through a clear vertical hierarchy. A subtly elevated power button invites the primary interaction, while LED feedback communicates power intensity and battery status through a simple one-to-three progression.
A U-shaped cradle pairs with the rounded handle to enable symmetrical, orientation-free docking. Together with the base, the system transitions naturally from travel to home.
Material decisions serve both structure and experience, allowing the neck to flex seamlessly while softening unintended contact between teeth and hardware. The surface feels intentional in the hand and forgiving in use.
A strategic split in the lower housing preserves the tactile integrity of silicone where it matters most while enabling a more efficient construction. Antimicrobial silicone supports hygenie and long-term cleanliness, ensuring the brush maintains its presence in the home over time.
CMF was developed to feel calm and familiar in the home. The palette draws from quiet elements of the natural world: sky, water, foliage, and nightfall were selected to read beautifully in silicone and sit comfortably in a space without demanding attention. The result is a collection that feels grounded, wellness-forward, and intentionally understated.
